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VISA - Global Rebrand

Created and produced by Field.io

This project was part of a global rebrand led by the agency, Mucho.

The 4 films each make visible key aspects of the VISA brand identity, showcasing technologies that work invisibly and seamlessly for the customer.

I worked on developing the global style of this project and personally created two of these films:

  • "Scale & dimension" which represents the limitless amount of transactions and data.
  • "Connectivity and complexity" which represents the creation of networks, connecting businesses to the global market.

Connectivity and complexity

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Scale & dimension

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RnD

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